![]() I’ve said before that these four are foundation for all the company’s successes that followed, including iPhone. The others: iTunes (January) OS X (March) iPod (October). Retail would be Apple’s third walk across the tightrope during 2001. Timing was madness.īut companies that take big risks during economic downturns are most likely to reap rewards later. Recession gripped the country and rival Gateway was in process of shuttering more than 400 retail shops. Most of us thought his scheme was kind of nuts, as did analysts, and news stories reflected the sentiment. Four days earlier, then CEO Steve Jobs briefed journalists-bloggers, bwahaha, no-across the way at upper-scale Tysons Galleria. ![]() I was there, covering the event for CNET News. Fifteen years ago today, the first Apple Store opened at Tysons Corner Center in McLean, Va. ![]()
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